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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.2
3.2
892 Reviews
$31 to $50
Contemporary American

Make a reservation

2 people
7:00 PM
Booked 148 times today
  • Good for special occasions
  • Lively
  • Great for creative cocktails
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Private dining

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Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Neighborhood
    Theater District
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 892 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.2
3.2 based on recent ratings
  • 3.3Food
  • 3.2Service
  • 3.7Ambience
  • 2.9Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square offers a vibrant, family-friendly atmosphere with colorful decor and unique menu items. While experiences vary, highlights include "great atmosphere," "friendly and attentive service," and "delicious, creative drinks." Ideal for celebrations, it's a fun spot for kids and adults alike, especially for brunch and birthdays.

892 Reviews
  1. Rossybel

    New York City

    1 review

    1.0

    1 review

    Dined today

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    The food was cold when it arrived at the table. Then I ordered a dessert and they brought me another more expensive one when I didn't order that.

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  2. Candace

    Jacksonville

    1 review

    5.0

    1 review

    Dined 1 day ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Cynthia was a wonderful server who went above and beyond facilitating a fabulous experience!

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  3. Colleen

    New York City

    1 review

    2.0

    1 review

    Dined 1 day ago

    1. Overall 2
    2. Food 1
    3. Service 1
    4. Ambience 5
    I was very disappointed with our experience at this Sugar Factory. The drinks were great, but the food was disappointing. We had to send back chicken and waffles for tiny bones throughout. The waitress was not happy about it, and our service declined after that. There was no mention of the birthday we were there celebrating, even though it was stated on the reservation and verified at check-in. Would not go back to this location again.

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  4. Jennifer

    New York City

    1 review

    5.0

    1 review

    Dined 2 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Muy buen servicio! Excelente atención de su manager en la noche! Muy rico su comida!

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  5. Seth

    Poconos

    1 review

    2.0

    1 review

    Dined 2 days ago

    1. Overall 2
    2. Food 2
    3. Service 2
    4. Ambience 2
    the food was not that great , greasy , expensive and not worth the price. Took our waitress about 20 min to even come over to our table we had to ask for her. they sat us right next to the stairs not enough room to enjoy ourselves. We prob will never come back and will not recommend it to anyone.

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  6. Amanda

    Columbus

    5 reviews

    2.0

    5 reviews

    Dined 2 days ago

    1. Overall 2
    2. Food 3
    3. Service 1
    4. Ambience 2
    We’ve been to multiple locations and this one was by far the worst experience we’ve ever had. Menus were actually discusting with sticky food all over the pages like they haven’t been washed…ever (my fingers kept sticking to it and you could literally see the food drips all down the pages. Two of our three meals came and we waited at least 5 minutes for our daughter’s food to come out. My meal came without main part of the dish and by the time the waitress brought the missing items (she kept forgetting I asked for it after realizing it was missing)..the food was cold. Like I said, I have other locations to compare to and for the money we paid, not worth it.

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  7. Jaimie

    New York City

    1 review

    1.0

    1 review

    Dined 2 days ago

    1. Overall 1
    2. Food 1
    3. Service 5
    4. Ambience 4
    We arrived for a 2pm reservation and were notified that only the brunch and special menu is available. The brunch menu consisted of mostly breakfast items and a few burger choices. There was a quite a few unavailable specials options as well. There is zero options for young kids which makes it difficult for an adult to order anything. There was no substitutions available. We ended up leaving. Prices weren’t worth the headache.

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  8. Maurice

    New York City

    1 review

    1.0

    1 review

    Dined 3 days ago

    1. Overall 1
    2. Food 4
    3. Service 1
    4. Ambience 3
    Service was horrible. Appetizers never came. Ordered drinks . Waitress kept forgetting to bring them. Waitress never came back to table to see if we needed anything. Didn’t have mozzarella sticks. Then automatically put 20% tip for horrible service.

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  9. JOCELYN

    VIP

    New York City

    4 reviews

    1.0

    4 reviews

    Dined 3 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    Service was horrible!!! The Downstairs waiting area smelled like a wet dirty mop. Out waitress was no where to be found when ever we needed her but was hounding us to pay the check. Food was not the best for the expensive prices & the tables are so close together with other guest I felt like I had no personal space. We constantly had to ask where our server was, it was a horrible experience. Never again! IG definitely hyped it up, save your $$$$ & go somewhere away from Times Square.

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  10. Brielle

    New York City

    1 review

    1.0

    1 review

    Dined 3 days ago

    1. Overall 1
    2. Food 5
    3. Service 1
    4. Ambience 5
    hostess was rude, waited an hour for our booked reservation. When I asked how long it would be estimated since they told me “your seated next” and I watched 5 other tables get seated following that, I understood it wasn’t the hostesses fault that the restaurant had made too many reservations than they could provide, I don’t believe the situation was handled well. Waiter was amazing, and food was great and came quick!

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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.2 stars by 892 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
7:00 PM
Booked 148 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Neighborhood
    Theater District
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
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