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Sugar Factory - Time Square, New York, NY

Sugar Factory - Time Square

3.3
3.3
896 Reviews
$31 to $50
Contemporary American

Make a reservation

2 people
7:00 PM
Booked 128 times today
  • Good for special occasions
  • Lively
  • Great for creative cocktails
Sugar Factory American Brasserie, America’s favorite eatery and celebrity hotspot, expands in New York with their new Times Square location. The family-friendly, high-energy, celebration destination known for its sweets and treats is set to open in New Yorks famous Times Square.

“Our high-energy, sweet restaurant is enjoyed by guests across the state of New York, and we’re excited to introduce our brand to the residents of Manhattan,” shares Sugar Factory owner Charissa Davidovici. “From our colorful and vibrant dishes, to our over-the-top desserts, every moment at Sugar Factory Jacksonville will offer guests an extremely memorable and instagrammable experience from the minute they walk in to the minute they leave.”

Order delivery or takeout

Private dining

Private dining

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Additional information

  • Dining style
    Casual Dining
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Phone number
    (347) 721-9066
  • Dress code
    Business Casual
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
  • Neighborhood
    Theater District
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine

What 896 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

3.3
3.3 based on recent ratings
  • 3.3Food
  • 3.2Service
  • 3.7Ambience
  • 2.9Value

NoiseModerate

Review summary

AI-generated from verified diner reviews
Sugar Factory - Times Square offers a vibrant, family-friendly atmosphere with colorful decor and unique menu items. While experiences vary, highlights include "great atmosphere," "friendly and attentive service," and "delicious, creative drinks." Ideal for celebrations, it's a fun spot for kids and adults alike, especially for brunch and birthdays.

896 Reviews
  1. Tasha

    New York City

    1 review

    3.0

    1 review

    Dined 1 day ago

    1. Overall 3
    2. Food 2
    3. Service 1
    4. Ambience 5
    Are server was not friendly and the food was not that great. I will say we had a sugar factory speciality drink and it was good and neat!

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  2. Jo

    Washington DC

    1 review

    3.0

    1 review

    Dined 1 day ago

    1. Overall 3
    2. Food 1
    3. Service 4
    4. Ambience 4
    The food was not worth all that it cost, the menu is limited and does not actually give you what is written out or pictured. The drinks were amazing and the waitress seemed to be new because of her lack of knowledge; however, she still did a great job!

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  3. Jenny

    Essex

    2 reviews

    4.0

    2 reviews

    Dined 1 day ago

    1. Overall 4
    2. Food 4
    3. Service 4
    4. Ambience 3
    Booked for family with 2 Teenage Daughters. They were surprised I had booked there. Lots going on and was a fun lively experience. Staff very attentive, quick to order- Food was lovely although my husbands food he had ordered which was a burger the bottom of the bun was rock hard even cutting with a knife was hard work. He still ate it and said was a good burger but left the bottom . We didn’t have any cocktails as we had only just arrived from the UK and extremely tired, would like to try again. it’s a fun place to be!

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  4. Melissa

    Atlanta Metro

    1 review

    3.0

    1 review

    Dined 1 day ago

    1. Overall 3
    2. Food 3
    3. Service 2
    4. Ambience 5
    Nice ambiance, server moved my table twice to accommodate parties coming in. Prices are high for the food to be mid. Music was good, kids enjoyed it but nothing like what I expected

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  5. Rossybel

    New York City

    1 review

    1.0

    1 review

    Dined 4 days ago

    1. Overall 1
    2. Food 1
    3. Service 1
    4. Ambience 1
    The food was cold when it arrived at the table. Then I ordered a dessert and they brought me another more expensive one when I didn't order that.

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  6. Candace

    Jacksonville

    1 review

    5.0

    1 review

    Dined 5 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Cynthia was a wonderful server who went above and beyond facilitating a fabulous experience!

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  7. Colleen

    New York City

    1 review

    2.0

    1 review

    Dined 5 days ago

    1. Overall 2
    2. Food 1
    3. Service 1
    4. Ambience 5
    I was very disappointed with our experience at this Sugar Factory. The drinks were great, but the food was disappointing. We had to send back chicken and waffles for tiny bones throughout. The waitress was not happy about it, and our service declined after that. There was no mention of the birthday we were there celebrating, even though it was stated on the reservation and verified at check-in. Would not go back to this location again.

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  8. Jennifer

    New York City

    1 review

    5.0

    1 review

    Dined 6 days ago

    1. Overall 5
    2. Food 5
    3. Service 5
    4. Ambience 5
    Muy buen servicio! Excelente atención de su manager en la noche! Muy rico su comida!

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  9. Seth

    Poconos

    1 review

    2.0

    1 review

    Dined 6 days ago

    1. Overall 2
    2. Food 2
    3. Service 2
    4. Ambience 2
    the food was not that great , greasy , expensive and not worth the price. Took our waitress about 20 min to even come over to our table we had to ask for her. they sat us right next to the stairs not enough room to enjoy ourselves. We prob will never come back and will not recommend it to anyone.

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  10. Amanda

    Columbus

    5 reviews

    2.0

    5 reviews

    Dined 6 days ago

    1. Overall 2
    2. Food 3
    3. Service 1
    4. Ambience 2
    We’ve been to multiple locations and this one was by far the worst experience we’ve ever had. Menus were actually discusting with sticky food all over the pages like they haven’t been washed…ever (my fingers kept sticking to it and you could literally see the food drips all down the pages. Two of our three meals came and we waited at least 5 minutes for our daughter’s food to come out. My meal came without main part of the dish and by the time the waitress brought the missing items (she kept forgetting I asked for it after realizing it was missing)..the food was cold. Like I said, I have other locations to compare to and for the money we paid, not worth it.

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FAQs

Sugar Factory - Time Square offers takeout which you can order by calling the restaurant at (347) 721-9066.

Sugar Factory - Time Square is rated 3.3 stars by 896 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a reservation

2 people
7:00 PM
Booked 128 times today

Order delivery or takeout

Google Map for Sugar Factory - Time Square

694 8th Ave, New York, NY 10036-7100

Additional information

  • Neighborhood
    Theater District
  • Hours of operation
    Daily 8:00 am–12:00 am
  • Price
    $31 to $50
  • Cuisines
    Contemporary American, Bar / Lounge / Bottle Service, Dessert
  • Dining style
    Casual Dining
  • Dress code
    Business Casual
  • Parking details
    None
  • Additional
    Bar/Lounge, Beer, Cafe, Cocktails, Counter Seating, Full Bar, Late Night, Takeout, Weekend Brunch, Wheelchair Access, Wine
  • Phone number
    (347) 721-9066
  • Private party facilities
    We welcome you to explore our Private Dining options, perfect for any occasion.
  • Private party contact
    our Private Dining Coordinator: (212) 769-9500
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  • Terms of Use
  • Cookies and Interest-Based Ads
  • Cookie Preferences
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